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Fractional CMO for UAE Real Estate Developers

Marketing Leadership For UAE Real Estate Developers

C-suite strategy and marketing governance to lead brand, launches, agency ecosystems, broker networks with zero ramp-up time

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19 Years

UAE, GCC, UK, India Experience

60% Less

Overhead Cost

Day 3

Launch Ready

Zero

Learning Curve

The Challenge

Effort Is High. Momentum Is Low.

Why Most Property Launches Stagnate

High growth developers don't fail from lack of effort. They fail from departmental drift when strategy, sales, and execution lose alignment.

Siloed Teams

Sales and marketing work hard, but not together.

Decision Wobble

No clear authority during launch or slowdown moments.

Broker Fatigue

External brokers and internal sales teams lose confidence.

Underleveraged Partnerships

Brand partnerships exist but do not translate into sales velocity.

Reactive Media Spend

Budgets increase while lead quality declines.

I step in to restore alignment so growth becomes controlled, predictable, and defensible; not accidental.

The Solution

Naren Vish Strategy Pillars

A practical system connecting brand, performance, partnerships, and execution into one growth engine.

Brand

Focus
From ‘another developer’ to a ‘Market leader’, buyers recognise and trust.

Scope

⦿ One umbrella portfolio story across projects and phases
⦿ Positioning that survives competition
⦿ Launch Event, PR, thematic campaigns, and activations

Result

Stronger brand equity and pricing control

Performance

Focus
Make every dirham work harder for direct revenue, not just visibility.

Scope

⦿ Digital campaigns optimised for better CPL and cost per sale
⦿ Broker and channel activation
⦿ Direct sales growth

Result

Higher quality leads, stronger sales conversion

Partnerships

Focus
Partnerships that move the needle, not decorate the brand.

Scope

⦿ Institutional, government, and branded residence alliances
⦿ Celebrity and influencer collabs
⦿ Clear commercial and brand KPIs

Result

Measurable demand, credibility, and commercial lift.

Tech and AI

Focus
Scale lead handling, virtual sales, and agent productivity without adding headcount.

Scope

⦿ AI chat, voice, and video agents
⦿ 3D renders, VR tours for remote selling
⦿ CRM automation, real-time visibility

Result

Faster response times and leadership control.

Operating Rhythm

Focus
Execution discipline that holds when launches get stressful.

Scope

⦿ Weekly cadence and reviews
⦿ Performance standards across teams, brokers, and agencies
⦿ Launch leadership

Result

Calm decision-making and repeatable execution across projects.

Naren Vish

Fractional CMO & Strategic Advisor

Your C-Suite Marketing Partner

"I don't consult from the sidelines. I embed directly into your leadership team owning outcomes, not opinions."

19+

Years in UAE Real Estate

50+

Developments Launched

AED 12BN+

Revenue Influenced

After 19 years leading marketing for real estate developments across UAE, UK, and India, I've learned that successful launches aren't about bigger budgets. they're about strategic alignment. As your Fractional CMO, I bring C-suite expertise without the AED 100k+ monthly overhead.

⦿ Former Marketing Director – Anantara, Ellington, Gov. of Sharjah, RAK Prop, and more
⦿ Launched 50+ residential & commercial projects
⦿ Deep expertise in Dubai, Sharjah & Northern Emirates
⦿ UK & India cross-border real estate experience

Dubai

Sharjah

Abu Dhabi

RAK

Ajman

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Get Started

Ready to Reset Your Direction?

If you're preparing for a launch, repositioning, or facing execution breakdown this is the moment to intervene.

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Skip the back-and-forth. Book a time that works for you.

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