Dimension
Naren Vish
Traditional Agency
Full-Time CMO
Cost Impact
Strategic Vision
Senior, context-led strategy aligned to business reality and leadership goals
Generic frameworks and templated plans
Senior thinking constrained by internal dynamics
30–40% cost efficiency by accessing senior expertise without full-time overhead
Embedded in the Business
Works alongside leadership with direct involvement in decisions
External limited integration
Fully embedded long-term
20–30% efficiency by avoiding permanent cost commitment
Execution & Accountability
Strategy translated into direction cadence and accountability
Deliverable-led with execution gaps
Dependent on internal bandwidth
25–35% efficiency through reduced rework and clearer ownership
Speed to Impact
Immediate onboarding and contribution
Slow ramp-up
Long hiring and onboarding cycle
40–50% efficiency from faster time to impact
Cost Structure
Flexible pay for expertise and outcomes
Fixed retainers regardless of output
Fixed salary benefits long-term liability
30–45% net cost efficiency versus traditional models
Overall Model Efficiency
Senior judgement with flexibility
Activity-heavy outcome-light
Heavy fixed cost structure
45–60% lower financial risk over 12–18 months
Area
Naren Vish
Traditional Agency
Full-Time CMO
Cost Impact
Global & Regional Partnerships
Direct access to brands, faces, and specialist talent
Sub-contracted through agency layers
Limited external leverage
15–25% savings by removing intermediary margins
Media Buying (Regional)
Direct platform contracts
Agency trading desks with mark-ups
N/A
Minimum 10% guaranteed cost reduction
Media Buying (International)
Direct international buying relationships
Multi-layered buying chains
N/A
Minimum 10% guaranteed cost reduction
Billing Structure
Direct billing between client and platforms
Bundled and opaque billing
N/A
Eliminates 10–20% hidden margins
IP Ownership & Partnerships
Access to owned or partnered IP assets
Campaign-only, no IP value
N/A
Long-term value creation vs recurring spend